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Jolly Hockey Sticks - Selective pre-Christmas Merchandising Could Boost Sales Without Discounting

Posted by Adam Heath on 28th Nov 2017

Jolly Hockey Sticks - Selective pre-Christmas Merchandising Could Boost Sales Without Discounting
In the UK we've always preferred a full-blooded and some would say sane approach to retail marketing. Christmas is about a "hockey stick" shaped sales curve with consumers hitting the shops in increasing numbers as Christmas approaches. As demand remains high, prices hold, maximising returns at a critical time for all high street or online retailers. Then when consumers are fatigued and your winter stocks need moving to make way for what comes next, and with swathes of people at a loose end befo
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Important Information - posted November 2017

Posted by Adam Heath on 21st Nov 2017

Important Information  - posted November 2017
There are some things we need to tell you in this very busy time as we head towards Christmas. We have no doubt you're working incredibly hard just like us, to ensure that wonderful products hit the shelves at just the right time for the seasonal uplift. This is a critical time of year and we understand how important our service levels are to you being able to please your customers and make sales. To help make sure we're communicating effectively, please note: Our usual re-stocking
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The Challenge of Presenting Products

3rd Nov 2017

The Challenge of Presenting Products
Designing the user experience for our new website took a lot of work - and nothing is ever perfect, so there was plenty of agonising too!The challenge is to present enough insight into the breadth of what we offer without starting so wide that it's impossible to know where to start.Filtered searches help with this because wherever a search begins, the filters can then help you refine the packaging you see until you find exactly what you're looking for.Best Kept SecretsBut there is still plenty o
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Yule Love our Advent Calendars...

Posted by Meridian on 13th Oct 2017

Yule Love our Advent Calendars...
Our incredibly popular premium stock packaging advent calendars have really proven the value of developing new packaging lines. Prior to launching them we went through an extensive design process involving commissioning a full design revision to develop the nostalgic Christmas Shop scene which embodies the traditional festive shop front full of colour, warmth and the innocence of childhood anticipation.The success of this year has been the Snow in the Park advent which presents a
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Using Colour at Christmas

Posted by Meridian on 20th Sep 2017

Using Colour at Christmas
Christmas is coming and we're excited! Although it can be an incredibly busy time for us as we process three times as many orders every day than during the rest of the year, the success of our business is based on getting it right when you're also under huge pressure to stay open all hours and meet the demands of your equally frazzled customer base as they run around buying gifts. One of the ways we try to do this is through offering extensive choice, particularly in our mor
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